This is a complete and unabridged audiobook from the original 1923 publication of Claude Hopkins' classic book on advertising, "Scientific Advertising". This short listen is recommended by David Ogilvy, Jay Abraham, and many other masters of marketing. It contains many principles that are common in Internet marketing today, such as the idea of testing and measuring ad effectiveness, writing to one person, understanding and using psychology, etc.
This week, the audio book version of Claude Hopkins's Scientific Advertising has made it into the top 50 bestsellers in the Business category. You can legally download or stream this audio book and listen for free at Spotify, Deezer, and in high quality at Audible.
by Claude Hopkins
Length: 2:19 h
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Audioobook offers the day's hottest, funniest, most stunning and suspenseful audio books for download and streaming. By the way, you can play old audio files directly in your browser. If you're a fan of Claude Hopkins's "Scientific Advertising", then you may also be interested in the following Business audio books: