Storytelling for Beginners Audiobook (free download)

You've probably already realized that storytelling is ubiquitous today and that it's hard to imagine marketing without it. In this guide, you will first get an overview of what storytelling actually is and why it is an important part of a successful marketing strategy. In addition, you will learn in the theory section how a classic story is structured, to what extent this structure can be integrated into business practice and what alternatives there are. This again with the help of the probably best-known example of entrepreneurial storytelling - do you already guess which company we are talking about?

This week, the audio book version of Nicole Menrath's Storytelling for Beginners has made it into the top 50 bestsellers in the Coaching category. You can legally download or stream this audio book and listen for free at Spotify, Deezer, and in high quality at Audible.